![]() With the game finally making its international debut, it could also be seen as an attempt to draw additional revenue from the brand, in addition to simply expanding it. It’s worth noting that Tencent’s success with Honor of Kings speaks to the strength of mobile gaming in China, but that has been hampered lately by a hiatus on new game licences and the imposition of strict restrictions on playtime. ![]() A push into other platforms and forms of media could therefore signify the company’s hopes of bringing their flagship franchise to the attention of new audiences, and Tencent to new heights.Īlthough mobile gaming remains the dominant sector of the industry, there’s still significant revenue to be made on other platforms, and the introduction of a film franchise also offers the potential for further revenue from non-gamers. Honor of Kings remains an undeniable juggernaut of the mobile gaming space, but it remains relatively unknown in the greater gaming world due to its unavailability in other markets. The expansion signifies the success of the game, and Tencent’s confidence in its potential as a brand. However, the game has a relatively low profile internationally, only being released outside of China in closed beta earlier this year, although Arena of Valor exists as an international adaptation.Īs part of the event, Tencent announced one new game, Honor of Kings Chess, and more details about two new titles: RPG Honor of Kings: World, which will be available on a variety of platforms, and fighting title Code: Breaking Dawn.Īdditionally, Tencent released a trailer for The Brothers Baili, the first film in an upcoming series based on the game. The game passed 100 million daily active users in 2020, cementing its success. Honor of Kings is a veritable juggernaut of mobile gaming, being the fourth highest-grossing mobile title of all time and generating $190 million in September alone, according to Data.ai. ![]() Honor of Kings celebrated its twelfth anniversary on Saturday, and during an event to celebrate the game’s success, Tencent announced its plans to expand the game into a fully-fledged universe, reports Technode.
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